How Shieldline handles information.

1. Who We Are

Shieldline Equipment Group Inc. is a Newfoundland and Labrador-based B2B equipment supplier focused on PPE, uniforms, workwear, tools, safety supplies, emergency response equipment, industrial products, public-safety gear, and workplace essentials.

Website: shieldlinegroup.ca
Email: mbrophy@shieldlinegroup.ca

2. Information We Collect

We may collect personal and business information when you contact Shieldline, submit a form, request a quote, request product sourcing support, make a supplier inquiry, place an order, or communicate with us by email.

• Name, company or organization name, job title, email address, and phone number.
• Town, province, delivery location, shipping details, or billing information.
• Quote request details, product requirements, sizes, quantities, colours, specifications, preferred brands, and delivery timelines.
• Files or documents you choose to upload, such as product lists, photos, old invoices, specifications, or reference documents.
• Email messages and other communications sent to Shieldline.
• Website usage information such as general analytics, browser information, device type, pages visited, IP address, and form interaction details.

We collect only the information reasonably needed to respond to inquiries, prepare quotes, process requests, support orders, communicate with customers or suppliers, and operate the website.

3. How We Use Information

Shieldline may use collected information to respond to inquiries, prepare quotes, review supplier inquiries, confirm product details, process customer-approved orders, communicate about requests, provide customer service, maintain business records, improve website content and forms, prevent misuse, and meet legal, tax, accounting, insurance, or regulatory requirements.

Shieldline does not sell personal information.

4. Website Forms and WPForms

Shieldline uses WPForms to collect website form submissions, including contact requests, quote requests, product sourcing requests, department supply requests, supplier inquiries, and customer support messages.

When you submit a form on our website, the information you provide may be collected and stored through our WordPress website and/or sent to Shieldline by email.

Form information may include your name, company, email address, phone number, town or delivery location, inquiry type, product details, quote request information, supplier inquiry details, uploaded files, message content, and any other information you choose to provide.

Please do not submit sensitive personal information through website forms unless it is necessary for your request.

5. Form Entries and Uploaded Files

Information submitted through Shieldline website forms may be stored within the website’s WordPress database and/or delivered by email notification.

If you upload files, photos, product lists, old invoices, specification sheets, or supporting documents, those files may be used to review your request and prepare a response.

Only upload documents or images that you are authorized to share. Shieldline will take reasonable steps to protect form submissions and uploaded files, but no website or email system can be guaranteed to be completely secure.

6. Quote Requests, Product Sourcing, and Supplier-Sourced Orders

Shieldline operates through an online catalogue and quote-based model. When you submit a quote request, product sourcing request, or department supply request, we may use the information provided to review supplier options and prepare a response.

For supplier-sourced or special-order products, certain request details may need to be shared with suppliers, distributors, manufacturers, freight providers, or service providers in order to confirm pricing, availability, specifications, freight, lead times, warranty information, or order requirements.

Only the information reasonably necessary for the request will be shared.

7. Payments and Square

Shieldline may use Square to process payments, invoices, checkout payments, card payments, or other customer-approved transactions.

When you make a payment through Square, certain payment and transaction information is processed by Square. This may include your name, business information, contact details, billing details, shipping or delivery information, payment method information, transaction amount, transaction description, and other information required to process or support the payment.

Shieldline does not intend to store full credit card numbers on its website. Payment processing is handled by Square according to Square’s own privacy, security, and payment processing practices. Customers should review Square’s privacy policy and terms when using Square payment services.

8. Third-Party Service Providers

Shieldline uses third-party services to operate the website, manage forms, process payments, communicate with customers and suppliers, and support business operations.

• WordPress website tools, WPForms, website hosting providers, security, backup, and maintenance tools.
• Square, payment processors, accounting or invoicing systems, and banking or merchant service providers.
• Email and Microsoft 365 services.
• Shipping, courier, or freight providers.
• Professional advisors where required.

These service providers may process information only as needed to provide their services, support Shieldline’s business operations, process payments, respond to inquiries, prepare quotes, or meet legal, tax, accounting, or security requirements.

9. Cookies and Website Tools

The Shieldline website may use cookies or similar technologies to help the website function, support forms, improve security, remember preferences, analyze website traffic, and support future online catalogue or payment features.

WPForms, WordPress, website plugins, hosting tools, security tools, analytics tools, or payment features may use cookies or collect technical information such as browser type, device information, IP address, pages visited, and form interaction details.

You can adjust your browser settings to block or delete cookies. Some website features may not work properly if cookies are disabled.

10. Payment Security

Payments made through Square are processed through Square’s payment systems. Shieldline does not intend to directly store full payment card numbers on its website.

Customers should avoid sending credit card numbers, banking information, or other payment details through regular website forms or email unless specifically directed through a secure payment method.

11. Sharing of Information

Shieldline may share information only where reasonably necessary for business, operational, legal, or service purposes.

• Suppliers, distributors, manufacturers, or wholesalers when required for quote or product sourcing requests.
• Shipping, courier, freight, or delivery providers.
• Payment processors, banks, invoicing systems, or accounting platforms.
• Website hosting, email, form, security, backup, or technology service providers.
• Professional advisors such as accountants, lawyers, insurance brokers, or business advisors.
• Government, regulatory, tax, legal, or law enforcement authorities where required by law.

Shieldline does not sell personal information.

12. How We Protect and Retain Information

Shieldline takes reasonable steps to protect personal and business information against unauthorized access, use, disclosure, loss, or misuse. Protection measures may include business email and account security, password protection, limited access to business records, secure website hosting, trusted third-party providers, and reasonable safeguards for quote, order, supplier, and customer information.

No website, email system, or online service can be guaranteed to be completely secure. Customers and suppliers should avoid sending unnecessary sensitive information through website forms or email.

Shieldline keeps personal and business information only as long as reasonably necessary for customer service, quote tracking, supplier communications, order records, accounting, tax, legal, insurance, warranty, and business administration purposes. When information is no longer required, Shieldline will take reasonable steps to delete, destroy, or anonymize it where practical.

13. Access, Correction, Deletion, or Consent Requests

You may contact Shieldline to request access to personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of information submitted through a form, or withdraw consent where consent is the basis for collection, use, or sharing.

To make a request, contact: mbrophy@shieldlinegroup.ca

We may need to verify your identity before responding. Some information may need to be retained for business, quote, supplier, accounting, tax, warranty, insurance, legal, or order documentation purposes. Withdrawing consent may affect our ability to respond to an inquiry, prepare a quote, process an order, provide customer service, or complete a supplier/customer request.

14. Third-Party Links, Children’s Privacy, and Policy Updates

The Shieldline website may contain links to supplier websites, manufacturer websites, payment providers, social media pages, or other third-party websites. Shieldline is not responsible for the privacy practices, content, security, or policies of third-party websites.

Shieldline’s website and services are intended for business, organizational, supplier, and workplace-related use. The website is not directed toward children, and we do not knowingly collect personal information from children.

Shieldline may update this Privacy Policy from time to time to reflect changes in business operations, website features, legal requirements, service providers, or privacy practices. The updated version will be posted on this page with a revised Last updated date.

15. Contact Us

If you have questions about this Privacy Policy or how Shieldline handles personal information, please contact:

Shieldline Equipment Group Inc.
Newfoundland and Labrador, Canada
Website: shieldlinegroup.ca
Email: mbrophy@shieldlinegroup.ca